Dr. Lee Bender
Lee has always been an INNOVATOR in her endeavors! Early on, for example, she was the first woman to receive a doctorate in psychology from the University of Alabama; later, she was one of six female plaintiffs who opened the doors for women and minorities at the Dolphin and South End Rowing Clubs in San Francisco. At that time she was a professor at the University of San Francisco where she established the first program for psychology students to work as volunteers in their local communities.
As a young realtor in the eighties--after 12 years teaching--Lee initiated the 2-hour open house, which quickly replaced the 4-hour standard of the day--a practice everyone takes for granted now! Also, she was the first to use personal contact info in promotions such as for-sale signs, print ads, etc, over considerable objection from The Company. Was she presaging today’s rapidly evolving agent-centered marketing?
Other new practices Lee was the first to utilize include pre-sale home inspections, required as-is clauses and mandatory substantial deposits on sales agreements--all of which are now fully enshrined in realtors’ voluminous contracts--two pages in those days! Today, she still loves the creative nature of the real estate business, where her record of success with buyers is outstanding: “rarely do I have a buyer need to make more than one offer to succeed...because I understand the dynamics of power in the marketplace and am able to strategize accordingly in each situation.”