Soni Goodman

Soni Goodman is a top producer at Hill & Co, specializing in luxury homes, view condominiums and investment buildings. After thirty years here, Soni knows San Francisco. From cafes and libraries, schools and playgrounds, microclimates, noise and safety issues, to the essentials of how location relates to value, she gives you hard facts on buying or selling property. She takes away the mystery and explains our real estate market and the reams of paperwork you’ll face. As understanding builds, so does your confidence about making an informed decision.

Born in Philadelphia, her father’s career took her through six schools and six crash courses on how to adjust and respond to all kinds of people. Those experiences created a real estate agent that understands human dynamics.

From the initial meeting to way past the sale date, Soni stays in touch to keep you on top of changes in our market and new comparable properties. She clarifies confusing documents, helps you understand all the elements of your contract and links you up with seasoned people who provide all services imaginable.

Steady communication leads to creative well-crafted offers and smoothes over divisive dialogue. Add flexibility, humor and timing and all the pieces lock in tight.

Her reputation is one of responsiveness, outstanding personal attention, thorough research, and a focus on detail and follow-through. Maybe by coincidence, her birthday is 7/24.

Soni sells real estate in every part of the city, and contributes $500 from every real estate sale transaction to the Teddy Bear Rescue Fund affiliated with USSF Benioff’s Children’s Hospital. She also makes regular visits to convalescent homes and assisted living facilities with her 6 years old Bichon Frise, Lilli, who is an animal assisted therapy dog for the SF SPCA.